Monochromatic Minimalism

Most supercar detailing brands go bold with colour—but what if you let the cars do the talking? This rebrand strips everything back to pure black and white, creating a clean, timeless identity that seamlessly adapts to every car it touches. No clashing colours, no distractions—just a brand that elevates, rather than competes with, the vehicles it represents.

The original logo? It served its purpose. But as Car Polishing Co evolved, so did its clientele and vision. With a focus on high-end supercars, this rebrand embraces monochrome for ultimate flexibility, ensuring every garage shot, every reflection, and every detail looks intentional and refined.

Deliverables: Logo, brand patterns, digital prototype, taglines.

Paired with Neue Haas Grotesk, a typeface built on trust, clarity, and confidence, the brand embodies the same level of precision and reliability that goes into every detail of a supercar finish. The result? A brand that doesn’t fight for attention—it simply lets perfection speak for itself.