Radio that waves : Two Exciting Branding Directions for a local community station where the volunteers have the final say.
Rebranding a beloved local creative hub.
This is GWS radio (previously Glastonbury FM) station rebrand and new visual identity that will profoundly impact both the community and potential investments and partnerships in its new era and with Lotto backing. Fresh visuals effectively convey the station's mission and values, attracting listeners and increasing community engagement. I made sure that the rebrand process fostered community involvement, instilling ownership and pride. This increased visibility and community support will interest potential investors and partners, recognising the station's influence. The rebrand positions the station as a valuable platform for local businesses and organisations, leading to strategic collaborations. Embracing this rebrand opens doors to growth, sustainability, and meaningful engagement, making it an appealing prospect for investors and partners aligned with a vibrant, community-oriented platform.
Community Impact: New visuals convey mission, attract listeners, and boost engagement.
Community Involvement: inviting volunteers to pick final look of the station fosters pride and ownership.
Attracts Investors: Enhanced visibility interests investors and partners.
Business Collaboration: Positions station for local partnerships and growth.
